I launched Six of 1 in March 2013 because of the clear problem with professional athletes having financial trouble and lacking direction once they had retired from competitive sport. I could see the biggest problem was athletes waiting until retirement before they put any real effort into their second career which is a dangerous game. The harsh truth is, once retired and less prominent in the public eye it becomes extremely hard to build something sustainable that allows a successful athlete to maintain their desired lifestyle.
Our vision is to help athletes maximize their opportunities and build a platform to help them avoid falling on hard times after retirement from sport. It happens way too much. We help athletes reach wider audiences, develop their brand and create revenue streams along-side their athletic career, enabling them to focus on their job with peace of mind knowing a foundation is being laid for their future.
Working in professional sports allowed me to expand my network and it wasn’t long before I was having discussions with public figures from various backgrounds. Six of 1 expanded and we now consult for people outside of sport too.
Here I am speaking to CNN about branding: Anna Kournikova – Marketing Monster